Getting ideas commercialised

A commercialisation path for AI-enabled Software as a Medical Device (SaMD)

Event details

Thursday 12 October 2023

12:00pm – 1:00pm AEDT






> Dr Khoh Soo Beng, PMO Innovations Sdn Bhd


> Dr Dimity Dornan AO FTSE, Bionics Queensland
> Professor Saeid Nahavandi FTSE, Swinburne University of Technology


Today, the increasing application of AI-enabled solutions has been part of the fabric of our daily lives. The rapidly evolving landscape of digital healthcare has also seen a remarkable surge in utilising Artificial Intelligence and Machine Learning (AIML) software as a medical device (SaMD). This innovative field represents a transformative convergence of computer science, engineering, analytics, software development, and medical science. It promises to revolutionise patient care and diagnostic capabilities.

The talk aims to give participants an overview of the emerging SaMD commercialisation pathway through the development lifecycle, clinical evaluation, validation and certification considerations, all essential for commercialisation. The commercialisation risks can be reduced with the use of the Commercialisation Readiness Diagnostic Tool, which enhances the likelihood of commercialisation success. The speaker will also share the Digital Health Malaysia (DHM) platform where healthcare professionals, researchers and industry can collaborate to pilot digital health solutions.


Khoh Soo Beng
Dr Khoh Soo Beng

Co-Founder and Director, PMO Innovations Sdn Bhd

Dr Khoh Soo Beng is a passionate tech enthusiast who thrives on transforming challenges into successful innovations, pushing boundaries, and catalysing operational shifts. With an extensive career spanning over 28 years in Fortune 500 MNCs, universities and start-ups, he has accumulated a wealth of experience across diverse domains such as R&D, manufacturing, IT, project management, change management and new product introductions.

As an international innovation consultant, Dr Khoh can seamlessly integrate innovative and disruptive technologies with strategic business approaches, resulting in unparalleled value generation for his clients. His technical interests encompass real-time embedded systems, automotive Controller Area Network (CAN) bus, the Internet of Things (IoT), and Industry 4.0 technology, concentrating on MedTech, Digital Health and sustainability sectors. His exceptional comprehension of emerging technological applications and keen business acumen has played a pivotal role in assessing and translating research outcomes into successful commercial ventures.

At the process and systems management level, Dr Khoh’s proficiency in analytics, intellectual property management, patents, Lean and Six Sigma methodologies (including DFSS and DMAIC), and an array of Quality tools (such as VOC, KJ, Kano, QFD, CPM, DFMEAs, FMEA, FTA, and TRIZ), along with Design Thinking and new product design, has been a driving force behind continuous improvement and transformative change.

As an educator and trainer, Dr Khoh trains and coaches working professionals, organisations, and visionary entrepreneurs to blend creative and novel ideas with emerging technologies (TRLs/MRLs) into successful innovations. Lean principles, Six Sigma methodologies, and innovation management processes are also used to launch and scale new products with quality and reliability. His expertise resonates profoundly within the digital health, MedTech, electronics, and semiconductor sectors, where he has orchestrated paradigm shifts to yield tangible value.

Dr Khoh graduated with a PhD in Electrical Engineering from the University of Warwick, UK, and is a member of IAOIP (International Association of Innovation Professionals), IET, a corporate life member of IEM and a senior member of IEEE. He is Malaysia’s ISO 56000 Innovation Management mirror committee (NSC25/TC11) chairperson, a member of the International ISO TC279 Committee, and a director of IAOIP. He has published > 50 papers in professional peer-reviewed research journals.


Dr Dimity Dornan AO FTSE

Founder and Chair, Bionics Queensland

Dr Dimity Dornan, AO is a social entrepreneur, bionics advocate, speech pathologist, researcher, Founder and Director of Hear and Say, Founder and Chair of Bionics Queensland, past member of Senate of the University of Queensland, and is currently a Fellow of Australian Academy of Technology and Engineering (ATSE), the Queensland College of Arts and Sciences and also Speech Pathology Australia. Dimity has also been appointed to Adjunct Professor to the University of Queensland School of Health and Rehabilitation Sciences and Adjunct Professor to the Science and Engineering Faculty, School of Mechanical, Medical & Process Engineering, Queensland University of Technology, and is a member of the Advisory Board for the ARC Industrial Transformation Training Centre—Joint Biomechanics (ARC ITTC-JB).

In 1992 she established Hear and Say as a leading not-for-profit for deaf children learning to listen and speak, particularly with surgically implantable hearing technology like the bionic ear. She is currently sharing her experience for the benefit of the stakeholders in the wider bionics industry.

In 2016 she founded ‘Bionics Queensland’, which was formally incorporated in 2018 and officially launched in 2019. As Chair of the Board, she has been working to promote the Bionics Industry and help bring new bionics solutions to market for the benefit of people with previously untreatable medical problems. These include not only hearing but also visual, neurological, limb and organ conditions.

Dr Dornan is aiming to bring outcomes similar to those legendary ones possible for many people who use the bionic ear to other new spin-off devices (eg bionic eye, brain bionics, bionic organs and limbs etc.).

She is currently co-chair of the ATSE Industry and Innovation Forum and Chair of the Policy Steering Group.

ATSE Awards 2022 © Salty Dingo 2022
Professor Saeid Nahavandi FTSE

Associate Deputy Vice-Chancellor Research and Chief of Defence Innovation, Swinburne University of Technology

Professor Saeid Nahavandi is recognised internationally for his work on intelligent systems and simulation technologies, including haptics. Haptic technology creates an experience of touch by applying forces, vibrations, or motion to the user. 

Saeid’s research has been translated into defence and civilian applications. He is particularly well known for his brainchild, the universal motion simulator, a world-first haptically-enabled robotic motion platform that functions as a vehicle or aircraft simulator for contested environments. 

The simulator allows users to experience situations in their entirety, including full range of motion that can be adjusted to suit many forms of training that aren’t possible in reality. Training using advanced virtual reality technology is useful for engineering, military, medicine, and education applications. 

Saeid consults to government, and civilian and defence industry in Australia, the USA, and Europe and has previously consulted to NASA and NATO.